Did you know that the digital content creation market was valued at $11 billion in 2019? According to Globe Newswire, this market of digital content is expected to reach $38.2 billion by 2030. If you are unsure about whether or not you should be creating content, let me answer this for you: You really should! Your content should ideally focus on something that is related to your business, whether you provide a service or sell a product. Content creation is the future of marketing. But for you to fully benefit from content marketing, your next question is probably about “growing an audience” and “monetizing your audience”.
Did you know that the digital content creation market was valued at $11 billion in 2019? This market of digital content is expected to reach $38.2 billion by 2030.
If you have ever looked up how to get a better social media following or get more website visits or improve brand awareness, you have probably come across the importance of creating good content consistently. Consistency is key to growth, no matter what your final goal is. In this blog post, we provide you with practical tips on how to create social media and blog content consistently.
10 Tips To Create Content More Consistently
- Every time inspiration strikes, add your ideas to a list.
Have you ever been in work mode when thinking up content ideas? And come up with a substantial list of about 20 things you can do to increase your reach on social media or via your blog? This is an amazing feeling, but soon you won’t be able to remember what your ideas were. The best ideas… are forgotten if not written down! When you feel inspiration strike, quickly make a list of ideas that you can translate into content for your social media or blog posts. I invested in a couple of little diaries for my desk, bedside, and to carry around. If you prefer making notes digitally, consider using apps like Notion and ClickUp. Never an idea missed!
- Make a detailed outline/brief of the blog post/social media content.
Personally, I’m a pro at making lists, but I’m not the greatest at completing what’s on the list. For this, I recommend taking this inspiration a couple of steps further to write out a detailed outline/brief that you can flesh out at a later time. This way, you have a pretty solid structure that you can beef up when inspiration is sparse. Ideally, the outline/brief has enough information to help someone else such as a writer or a colleague to produce the content without further input from you. You could simply be in charge of editing it to your needs.
- Create a content schedule to help you create content beforehand.
Every week, I create content for various clients in the life science industry. When I started off, I found myself staring at a screen waiting for inspiration to strike – it rarely did! I would then look at my master list of ideas, but was overwhelmed because I couldn’t decide what topic to work on. Soon, I changed the way in which I did things. At the start of every month, I would decide what content to create for each of my clients – whether that was for social media or website content. This way, I don’t have to stress about what content to write every week, but instead just had to flick through my diary and work on the topic I had already chosen in advance. No more racking my brains on the daily!
- Creating a plan that you can stick to.
Like most people who create and write content, I moved from waiting for inspiration to having a large list of content ideas. The issue with that? I would have a plan, but never be able to stick to it. The point here is simple: create a plan and stick to it. Making a plan and creating blog and social media content accordingly is incredibly productive! I’m never wasting my time wondering what’s next and there is no time to be choosy. So far, clients have been really happy with this way of work too because they know what type of content to expect for the week/month. They can also make additions to these documents and provide feedback at an early stage, reducing the overall back-and-forth on a particular project.
- Make promises on social media so you are more likely to succumb to the pressure of creating.
You’ve probably seen this quite a bit – someone promising to create a thread every day for a month on Twitter. Or perhaps, a promise to publish a post on a particular topic every day on Instagram. Personally, I make promises to post something on my website, like clockwork, every Thursday. These are an effective way to get yourself to get some content out there consistently – more so because you’ve made a promise to all your followers. Chances are, your followers are keeping an eye out for your content and will soon be asking questions. You don’t want to let down your followers!
- Leverage tools that make content creation easier.
If you are stuck for ideas, consider leveraging tools that will help you create content. Some of the tools I use are Grammarly, Canva, Biorender, Coschedule, and answerthepublic.com. I also have previously used tools like Zapier, IFTTT, and Later to schedule posts in advance. Using these tools, I am also able to schedule posts to automatically upload over a range of social media channels. These tools may not make the content for you, but they are really good at helping you get things done without spending too much time on the “administration” process.
- Try making accountability buddies/using accountability tools.
Accountability buddies and tools can make sure you hit your deadlines every time. Usually, in my line of work, my clients keep me accountable with deadlines every week/month. But again, burnout is also very common in creators, and we all have times when motivation is sparse. For situations like this, I use accountability buddies – aspirational friends who are always there for motivation and ones that will keep you accountable. You can also have an accountability jar, where if you don’t complete a project by a deadline discussed you owe your accountability buddy a certain amount of money. If you don’t have an accountability buddy, let’s get in touch! Alternatively, there are many online tools that will help you with this.
- Have you considered gamification?
Gamification is the act of making something a game. Almost like a challenge. Have you considered gamifying your content creation process? This could be in the form of a challenge with yourself, where you write 3000 words a day. Or 30,000 words a month. If you and your accountability buddies are both in the field of content creation, your “game” could be a race to see who finishes a blog post/social media content schedule for the entire month. Whatever you decide to gamify, make it fun! And make it worthwhile! Maybe the “loser” does the scut-work.
- During the creation process, consider ways in which you can repurpose the content for future posts
If you are looking to build brand awareness across several platforms, think of ways in which the same posts can be recreated on different platforms. For example, this blog post providing you with 10 tips to create social media and blog content consistently can be translated into a carousel post for Instagram. If you have already posted these as a carousel on Instagram, consider making 10 reels – one for each of the points made here. Isn’t that great? Creating quick content on stuff you already know!
- Outsource your content creation/Consider hiring a freelance writer for your content needs.
This is by far the easiest method to create consistent content – get someone else to do it for you! You can focus on building a following, engaging with your audience on a one-on-one basis, finding your voice, and more. Having said that, if you require content writing for your social media or blog posts, especially in the life sciences niche, consider hiring a life science content creator and strategist like myself (wink wink).
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